The Exit Gap Index

adidas

Ungraded

adidas is queued for measurement. We have not walked their unsubscribe flow yet, so we say nothing about it.

Current status

Grade pending — collection has not started. adidas sits on the retail slice of our work-list. A dedicated inbox subscribes to the sender, then the crawler walks the unsubscribe flow the way a person would. The page you are reading fills in when the evidence bar is cleared — not before.

What we will measure

Two paths, side by side. The machine path is parsed straight from the raw List-Unsubscribe header on a real email. The human path is what a headless browser hits when it clicks the same link you would: every click, every login wall, every guilt-trip, every pre-checked box, screenshotted at each step. The grade is the distance between the two.

The fail-closed promise

We would rather show you nothing than show you a number we cannot defend. There is no model guessing at a letter here, no inference from a sender's reputation, and no placeholder grade that quietly becomes real. Until adidas clears the bar, this page says exactly one thing: ungraded, not guessed.

What a grade would require

Nothing is published about adidas until we have walked their unsubscribe flow ourselves: at least 3 probes spread across at least 48 hours, each with the raw List-Unsubscribe header, a step-by-step crawl log and a screenshot per step. Below that bar the answer is ungraded, never a guess. Read the full method.

Work at adidas and think this page is wrong, or want to tell us their flow changed? hey@flicked.email. You can also check any sender's machine exit yourself, in your browser, without signing up.