Who's behind Flick

Flick is the swipe-to-decide inbox — one email, one card, one decision. It's built by the team behind Belkins (B2B email & sales) and Folderly (email deliverability). We've spent the last decade living in the inbox — sending, sorting, and studying email at scale — which is exactly why we built a calmer way to clear it.

Why we write about email

Everything we publish on inbox zero, email triage, email overwhelm, and the data behind them comes from that decade of hands-on work, and every statistic is attributed to its primary source. When we publish our own numbers, we publish the method and the sample size with them. If a result has not been measured, it does not appear as a result.

Read our editorial policy for sourcing, AI-assistance and corrections, and our research methodology for the evidence required before a Flick study is published.

The author

Vladyslav Podoliako is the founder of Belkins and Folderly. He writes about email systems, deliverability, and the cognitive cost of the modern inbox.