The Exit Gap Index

The New York Times

Ungraded

The New York Times is queued for measurement. We have not walked their unsubscribe flow yet, so we say nothing about it.

Current status

Grade pending — collection has not started. The New York Times sits on the news slice of our work-list. A dedicated inbox subscribes to the sender, then the crawler walks the unsubscribe flow the way a person would. The page you are reading fills in when the evidence bar is cleared — not before.

What we will measure

Two paths, side by side. The machine path is parsed straight from the raw List-Unsubscribe header on a real email. The human path is what a headless browser hits when it clicks the same link you would: every click, every login wall, every guilt-trip, every pre-checked box, screenshotted at each step. The grade is the distance between the two.

The fail-closed promise

We would rather show you nothing than show you a number we cannot defend. There is no model guessing at a letter here, no inference from a sender's reputation, and no placeholder grade that quietly becomes real. Until The New York Times clears the bar, this page says exactly one thing: ungraded, not guessed.

What a grade would require

Nothing is published about The New York Times until we have walked their unsubscribe flow ourselves: at least 3 probes spread across at least 48 hours, each with the raw List-Unsubscribe header, a step-by-step crawl log and a screenshot per step. Below that bar the answer is ungraded, never a guess. Read the full method.

Work at The New York Times and think this page is wrong, or want to tell us their flow changed? hey@flicked.email. You can also check any sender's machine exit yourself, in your browser, without signing up.